The Nielsen Company (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related assets. The company has a presence in approximately 100 countries, with headquarters in New York, USA. For more information on The Nielsen Company, visit www.nielsen.com

The Nielsen Company is a leading global provider of information and analytics around what consumers watch and buy. The Company started operations in India in 1995 as part of Dun & Bradstreet (Nielsen’s erstwhile owners). In 2002, D&B India merged with ORG-Marg to form ACNielsen ORG-Marg. ORG, founded in 1961, was the pioneer in market research in India. MARG was founded in 1983 and soon became one of the fastest growing players in the South Asian market. Nielsen worldwide was acquired by VNU in 2000. VNU, in turn, was bought over by a consortium of six private equity firms in 2006. In 2007, VNU changed its name to The Nielsen Company.
Nielsen Services in India include:

• Analytic Consulting – analyzes consumer purchasing behavior in terms of pricing, promotion, marketing mix, category placement, and in-market auditing and testing
• BASES – analytics and forecasting into new consumer products before they are brought to market.
• Nielsen Customized Research – qualitative and quantitative measures of consumers’ attitudes and purchasing behavior, customer satisfaction, brand awareness and advertising effectiveness
• Nielsen Retail Measurement Services – tracking of product sales to consumers, based on information gathered at the retail point-of-sale
• Nielsen Social Research – tracks social issues and gives preventive and progressive solutions for the greater good of mankind
• Industrial Research –  solution to complete B2B research requirements
• Nielsen OnlineResearch – Nielsen conducts research in the online space using tools like AdRelevance, BuzzMetrics, Market Intelligence, etc.
• Nielsen Mobile – uses unique measurement tools and large-scale, integrated consumer panels to understand and interpret the behaviors, attitudes and experiences of mobile consumers.

For more information, please visit, www.in.nielsen.com